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At Stio (“we,” “us,” or “our”), we value your trust as much as we value performance in our adventure gear. Born in the mountains and built for explorers, we’re committed to protecting your personal information with the same reliability you expect from our jackets and outdoor apparel.

1. Information We Collect

Like preparing for a backcountry trip, transparency is essential. We collect information to enhance your experience and deliver our products worldwide:

Information You Provide

  • Order details: Name, shipping address, email, phone number, and payment information when you purchase our gear
  • Account information: Username, password, and preferences if you create an account
  • Communications: Messages through email, contact forms, or customer service inquiries
  • Adventure preferences: Product interests and activity types (hiking, biking, etc.) when voluntarily provided

Automatically Collected Information

  • Device data: IP address, browser type, and operating system
  • Usage data: Pages visited, products viewed, and interaction with our website
  • Location data: General geographic location (city/region) for shipping and tax purposes

2. How We Use Your Information

We use your data with the precision of a well-packed backpack—only what’s necessary for your journey with us:

  • Process orders and deliver your adventure gear worldwide (excluding certain areas)
  • Provide customer support and respond to your inquiries
  • Improve our products, website, and services
  • Send order confirmations, shipping notifications, and service-related communications
  • With your consent, send marketing communications about new products and mountain-inspired collections
  • Prevent fraud and enhance website security
  • Comply with legal obligations

3. Sharing Your Information

We treat your data like we treat our gear—with care and only share when necessary:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, and website operations
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger or sale of assets

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

Since we ship globally (excluding parts of Asia and remote regions), your information may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your information with the same dedication we put into our weatherproof jackets:

  • Industry-standard encryption for all transactions
  • Secure servers and regular security assessments
  • Limited access to personal information within our organization

While we implement robust security measures, no system is 100% secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights & Choices

You have control over your information, just like choosing the right gear for your adventure:

  • Access & Correction: Review and update your account information
  • Deletion: Request deletion of personal data, subject to legal requirements
  • Marketing Preferences: Opt-out of promotional emails using the unsubscribe link
  • Cookies: Manage cookie preferences through your browser settings

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies—small data files that help us:

  • Remember your preferences and shopping cart
  • Analyze website traffic and improve performance
  • Provide relevant product recommendations based on your activity

We use both session cookies (expire when you close your browser) and persistent cookies (remain until deleted). You can control cookies through your browser settings, but some features may not function properly without them.

8. Children’s Privacy

While we offer kids’ adventure apparel, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as our business evolves, just as we refine our gear designs. Significant changes will be communicated through our website or email. Your continued use after changes constitutes acceptance.

10. Contact Us

For privacy-related questions or concerns, reach our adventure specialists at:

Stio
428 Lightning Point Drive
Memphis, US 38115
Email: [email protected]

Born in the Mountains, Built for Adventure—including protecting your privacy.

– The Stio Team