Our Story
Founded amidst the rugged peaks and winding trails, Stio emerged from a simple truth: outdoor enthusiasts deserve gear that transitions seamlessly from mountain trails to city streets. We design for those who chase sunrises at altitude but still appreciate style when they return to civilization.
For Those Who Live Between Adventures
Our customers aren’t weekend warriors – they’re everyday explorers. The hiker who stops at the brewery after summiting. The cyclist who rides straight to brunch. The parent passing on a love of nature to their kids. Stio speaks to those who see the outdoors not as an escape, but as an essential part of life.
What Makes Us Different
- Technical Meets Tactile: Performance fabrics with thoughtful textures you’ll want to wear everywhere
- No Compromise Design: Gear that looks as good on Main Street as it performs on backcountry trails
- Purposeful Details: From hidden goggle cloths in beanies to fleece-lined pockets in trucker hats
- Responsible Recreation: Durable products designed to last, reducing environmental impact
Our Collections
From high-performance baselayers to signature trucker hats, every Stio product solves real problems for active lifestyles:
Mountain-Proof Outerwear
Jackets and vests engineered for changing conditions without sacrificing style
Adventure Essentials
Beanies, gloves and accessories with smart features for unpredictable weather
On-The-Move Layers
Fleece and insulation that regulates temperature from chairlift to après-ski
Everyday Exploration
Drinkware and lifestyle gear for people who hydrate adventurously
Our Promise
We stand behind every product with exceptional customer service and a satisfaction guarantee. Based in Memphis but inspired by mountains worldwide, we’re committed to helping you gear up for life’s next adventure – wherever it takes you.
Explore Our Gear